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Course Description

Healthcare advertising is a multi-billion-dollar industry. Promotional medical writers play an integral role in the conceptualization and development of digital and printed healthcare marketing material. This course takes learners behind the scenes of healthcare advertising to understand how the industry works and how to develop compelling advertising copy against the backdrop of a highly regulated advertising environment. Students will apply the principles of promotional medical writing (i.e., medical copywriting) through several small assignments and the production of a piece of marketing material (speculative work) for use in their portfolios.

Instructors

Applies Toward the Following Certificates

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Section Title
Writing For Healthcare Advertising
Type
Online, self-paced
Dates
Aug 11, 2025 to Sep 25, 2025
Type
Online, fixed date
Days
Th
Time
6:00PM to 7:00PM
Dates
Aug 14, 2025 to Sep 25, 2025
Schedule and Location
Contact Hours
7.0
Location
  • Online
Course Fee(s)
Tuition non-credit $1,600.00
Instructors
Section Notes
Synchronous sessions are scheduled on Thursday, 6-7pm.
Specific dates: August 14, 21, 28, September 4, 11, 18, and 25.
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